Breaking Through the Clutter


Hello! Thanks for stopping by

I’ve done a lot of writing in my time: reports, white papers, newspaper articles, technical documents, correspondence, even a little (lousy) poetry. I think I’m a pretty good writer, but even so, most of my intended audience probably never read what I wrote.

Let’s face it: We’re bombarded by written words every day. Thousands and thousands of them, vying for our limited attention. And a lot of them are pretty terrible.

It’s not that the writers do a bad job. It’s just that they can’t break through the clutter of everyone else’s messages.

The more time I spend writing, the more I’ve thought about how to get noticed. How can you get your audience to read your message? How can you get your audience to understand, remember, and act on your message?

In this blog, I’ll be sharing my thoughts on crafting compelling language, words that people will read and will use. I hope to hear your reactions and your ideas too – the best kind of language, after all, is a dialogue!