Want to write great B2B content? I do too. After studying stacks of business writing, I realized that great material could be boiled down into one easy acronym: MEDICAL.
MEDICAL contains the seven elements of quality writing:
Memorable
Exciting
Differentiated
Informative
Consistent
Actionable
Localized
The MEDICAL method is simply to apply these seven characteristics against everything you produce in B2B content, from a tweet to a tome. If you are achieving all of these factors, you’ve probably written something good. If you are missing any, you can probably improve your text.
I’ve found it an immensely helpful tool, and hope you do also.
