Some marketing phrases become so overused they lose all meaning. Yet when I say that Anki OVERDRIVE is “the future of entertainment”, it’s no exaggeration. OVERDRIVE is the future made real.
Anki uses the kind of technology that might drive full-size cars in 2050 to make, simply, the best toy you’ll see this year. And it goes on sale today.
OVERDRIVE is the culmination of years of research in robotics and artificial intelligence. It combines the best elements of slot car racing and video games into one package. I’ve seen 5-year-olds and 50-year-olds enjoy Anki’s first product, Anki Drive, so I have no doubt this toy will appeal to everyone in the family.
There are a lot of reviews already that include gameplay details and visuals. My favorite so far comes from Forbes.
OVERDRIVE is being compared to other physical-to-virtual concepts like Skylanders, but in reality there’s no comparison. Most other toys use the physical element as a gimmick. At Anki, the real and the onscreen are intimately and seamlessly connected. You’re not just plugging in a hunk of plastic. With OVERDRIVE, you are battle racing with real robots.
Like last year, when Anki Drive was widely sold out in December, I expect OVERDRIVE will be the hit toy of the holiday season. If you want to make sure you have one under the tree, you’d best buy it now. But good luck keeping it under wraps for three months.
This is the year of the future, so take the money you were saving for a hoverboard and get Anki OVERDRIVE instead.
Product images courtesy of Anki.
Disclaimer: I used to work at Anki.