Over the last month I’ve shared some details on the MEDICAL Method, a new technique to quickly and effectively evaluate your product marketing content.
MEDICAL is an acronym to help you evaluate your written content. I hope that it can be a useful tool for product marketers in their content generation efforts – perhaps similar to the 5 C’s of SWOT analysis. It can be a starting point to get you unstuck, or a checkpoint to get to you to a final product.
I’ve been using the MEDICAL Method for several months, evaluating both my own work and published materials to see if they are meaningful, exciting, differentiated, informative, consistent, actionable, and localized. And so far it’s working for me. I can create better materials faster using this framework, and I can easily see ways that good professional work can be even better.
So now I’d like to hear your feedback. Do you think the MEDICAL Method can help you? Or am I on the wrong track altogether? Are there any important concepts that it’s missing? What would help to improve (and prove?) this method?